5 Free Tools To Check Your Keyword Rankings in Google

As Google crawlers reach your website, they will easily get the vital information thus trusting you more and pulling your listing higher when doing Google Maps SEO. Local search has become a game-changer for businesses of all sizes. Whether you’re a neighborhood café or a fast-growing service provider, showing up in the right place at the right time can make all the difference. With more people searching for products and services “near me,” there’s never been a better moment to optimize your digital footprint for local customers. Other kinds of SERP features do not have keyword ranking positions.

I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google. A Google Business Profile improves your visibility and gives users information about you at a glance. For example, if you are ranking in the first position on Google for an extremely competitive and highly searched keyword, you don’t want to risk losing that. If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability.

Keyword.com gave me a clear view of how a client’s store ranked in different neighborhoods, which proved to be a major advantage for local marketing strategies. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area. Formerly known as SerpBook, I’ve followed their progress through their rebranding.

Shopify SEO: How to Get Your Shopify Store to Rank #1 on Google

Now you’ll be able to track your local rankings around the exact location of your company. For multiple business locations, simply create more projects (you can use as many projects as you need in Rank Tracker, no limits there). What’s more, you can specify the location to track your positions as if from a specific street address. For that, click Add Custom next to the Google Maps button on the list of the search engines and specify the location in the new window. Structured data lets Google better understand information about your business. Schemas for local businesses can be applied to the address, opening hours, social media profiles, etc.

Create a Facebook Business page

You can also write custom scripts using Google Apps Script to automate repetitive tasks or create entirely new functions. If you’re ready to take your ranking skills to the next level, consider exploring Google Sheets add-ons and scripts. These tools can extend the SEO Anomaly functionality of Sheets and automate more complex ranking processes. Using helper columns is a straightforward way to keep your rankings up-to-date without having to manually adjust your formulas. It’s a small step that can save a lot of time in the long run.

• Images are generally what sell your products, so it’s important to have plenty of them on your site.
• You’ll probably recognize most of these because you already optimized your webpages around these exact keywords.
• If your Google My Business profile closely links to what your target audience typically searches for, Google will find it easier to match your profile to the right searches.
• To drive the point home about analyzing the competition; I’ve done a couple of experiments.

Does Google Ever Change How It Ranks Websites?

Additionally, consider long-tail keywords, as they often have less competition and can drive targeted traffic. SEO rank trackers are focused on monitoring keyword rankings, helping you assess your site’s performance over time. Tools like Serpple stand out as affordable solutions, enabling you to track keywords without breaking the bank. They support multiple client management, making it easier to handle various projects efficiently. Analyze performance and adjust your approach to stay competitive. Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers.

This will open up a preview of your form where you can test out your ranking question. The Google forms grid will show up with rankings on the left and seasons up top. You’ll be able to rank each season by selecting the button on each row under the column of the season. Once you’ve ranked all of the seasons, you can submit your form by clicking on the «Submit» button. Now that you’ve added your ranking question, it’s a good idea to preview your ranked choice poll in Google Forms to make sure everything is working as it should.

SERanking doesn’t have a free plan, but it does give users more flexibility when choosing their paid options. You can also choose how long your ranking tracking is updated with a 1 day, 3 days, or weekly period. Upon creating your account, you will need to create a project with your website before you can track your keyword performance.

Lots of consistent NAP (name, address, and phone number) citations can help you rank higher in Google because they make your business more prominent and corroborate your information. While the Position Tracking tool shows whether your profile appears in Google Search. The GBP platform lets you see what queries people use to find your business. And allows you to monitor key performance metrics, like the number of clicks you get. Common issues include large image files, unoptimized code, too many redirects, lack of browser caching,  and render-blocking JavaScript.

It could be that Google has an inherent preference for content that they deem comprehensive. Or it may be that users are more satisfied with search results that give them a full answer to their query. PPC (or paid search) can be an effective strategy if you do not yet rank organically or want faster results. Rankings change constantly—and Google algorithm updates can shift results.